Social Media and Content Manager (The Coast)

Marketing & Communications · Halifax, Nova Scotia
Department Marketing & Communications
Employment Type Full-Time

When Overstory launched in 2021, we did so with the goal of making communities stronger through phenomenal storytelling, high quality reporting, and engaging and thought-provoking content. 

We started with one publication in Victoria, BC, and today have a dozen around Canada along with nearly 50 full-time staff – and have no plans of slowing down. Our goal is to create, acquire, and build over 50 community publications over the next couple years, and we need help bringing that vision to reality.

The opportunity:

We are looking for a skilled social media manager to oversee our Halifax publication, The Coast. We’re looking for someone with a strong background in social media marketing and owned content creation with a keen understanding of ever-changing trends in the digital and social media world.

The Social Media and Content Manager will oversee all day-to-day social channels for the above publications, including monitoring, customer service, reporting, and content development. 

You’ll also be responsible for identifying new content streams or engagement opportunities with our audience to grow our brand and connect with the community. This is an exciting role for a self-starter who is not afraid to take creative chances.

About you:

  • You have a background in social media management for a brand or media outlet with experience managing social accounts and full-scale campaigns.
  • You eat, breathe, and sleep social and know the platforms inside and out, including Facebook, Twitter, Instagram, LinkedIn, TikTok, Snapchat, Clubhouse, and Nextdoor, and can figure out how to use whatever else comes along.
  • You have a keen eye for detail and are always up to date on the latest feature or product rollout – and you can’t wait to try them!
  • You ideally have some experience with graphic design (Canva or other).
  • You’re well-versed in real-time content capture.
  • You have experience with social media scheduling and reporting tools (Sprout Social, Hootsuite, Loomly, or other).
  • You understand tone of voice.
  • You have excellent customer service skills – after all, the first rule of social media is to be social!
  • You ideally have some project management experience.

In this role you’ll have the opportunity to:

  • Manage the day-to-day social media calendars.
  • Oversee all social media content creation and campaigns.
  • Report bi-weekly on metrics to leadership and identify new areas of opportunity for growth.
  • Help identify and create new social media campaigns and guide leadership on new updates and product rollouts.
  • Work closely with the Publisher, Editor, and editorial teams to ensure that all social media strategies align with brand mandates.
  • Work with editorial teams to tell their stories on social media and help bring their content to a larger audience.
  • Develop targeted strategies to promote membership, events, new community collaborations, merchandise, and more.

Perks of working with us:

  • Comprehensive health, dental, and vision benefits.
  • Full-time position with a competitive compensation package.
  • Flexible work hours.
  • Generous vacation and PTO policy.
  • A commitment to an open, inclusive, and diverse work culture.

About us:

Overstory Media Group is an independent media company that delivers high-quality, fact-based journalism and storytelling to the communities we’re in. At OMG our goal is to empower communities – connected by geography, industry, or interest – with information delivered by the people within them.

We do this by identifying journalists, creators, and existing brands who share in this belief and provide tools, resources, and financial support to help them create in their communities.

Today we have over 10 community brands across Canada under our umbrella. We plan to continue building – by 2023 we will add 250 people to our headcount and build 50 community brands. Some of the outlets we’ve built to date include Vancouver Tech Journal, Burnaby Beacon, and Fraser Valley Current.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our mission as a company is to provide an equal opportunity that caters to inclusion and diversity within the workplace and extend our services within the community as a brand. We recognize and value individual differences and are committed to upholding this value to mirror the diversity within our country.

We encourage you to apply even if you don't have every single aspect of the job description. We value grit and intelligence and know that skills can be acquired.

We thank you for your application in advance! Please note that due to high applicant volumes you will only be contacted in the event that your application is selected to move forward.

Thank You

Your application was submitted successfully.

  • Location
    Halifax, Nova Scotia
  • Department
    Marketing & Communications
  • Employment Type